UX Vision for Booking.com
Creating a design vision for how merchandising* across Booking.com will look to help customers understand the value they can get with their bookings.
Task
Create a UX vision for how all merchadising across Booking.com
Booking.com is one of the largest providers of accommodation for travellers around the globe. The Price Display team owns everything related to pricing in the product. I joined the team in March 2021.
Over the years with the expansion of more deals, discounts and benefits, the UI became a never-ending battle for which one gets displayed and how prominent they should be.
Business problems
Product teams were fighting for space with their merchandising products which results in inconsistent design patterns and overload on the UI for customers. There was no clear guidelines for how or where to display their product
Customer problems
Customers had a hard time to understand the real value they were receiving from an accommodation. Customers also didn’t believe that discounts were real ones.
We broke down our vision designs into smaller steps. The first area we focused on was a discount focused price breakdown which resulted in 1000+ bookings per day.
Created a shared vision with product and design teams.
Results from just one of the many successful A/B experiment from this project.
Speeding up design and development time and alignment.
Creating a portfolio budgeting in a real time planning and phasing.
Get an utilized of structure to tackle.
A higher spacing and movements through an impactful email campaigns.